JetBlue Airways Corporation
JetBlue Mint
Mint is a new program launched by JetBlue introducing a premium class option to the world of airfare. Allowing for priority security, boarding, and even luggage receiving, as well as in-flight amenities such as lay-flat private seating, New York catered meals, gender-specific Birchbox toiletry kits, and more, this premium line is even available at significantly lower prices than competitors hope to offer.

Manifesto:
We believe something about time - it's powerful. It's not to be wasted. It shouldn't always be comfortable, since then you wouldn't truly be living, but there's no need for unnecessary discomfort either. It affects all of us. We can't make more or speed through it, despite our best wishes, and Fridays come and go just a little too quickly. But time in itself? It's precious, and every moment should be treasured. Each next day is a day to look forward to.

Tagline:
refreshed for tomorrow

tags: JetBlue, Mint, airfare, airline, airplane, first class, business, vacation, layflat, gourmet, transcontinental, refreshed for tomorrow